Head of Design
K-rauta AB is a wholly owned subsidiary of Finland’s largest trading group, Kesko Oyj. K-rauta opened their first home improvement stores in Sweden in 1996, they soon went nationwide with 20 home improvement stores, from Haparanda in the north to Malmö in the south.
In 2014, K-Rauta wanted to redo their e-commerce site, a few agencies pitched for the project, but in the end our submissions won. Our main concept was that endless inspiration, guidance and expertise would drive sales through a simple e-commerce flow. The customer should always find inspiration and expertise to start and finish their projects, small or large, together with K-Rauta.
As I left the bureau I worked for, the work continued without me, this is the work as it was at that time.