Role
Senior UI/UX Designer / Product Designer / Digital Brand Designer

Year
2016-2023

Client
Hennes & Mauritz

H&M is a fashion brand, offering the latest styles and inspiration for all — always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear.

As a Digital Brand- and Senior UI/UX-designer at H&M my, and my team’s, main responsibility was to maintain, safeguard and develop the main digital framework for H&M’s digital products. We built a design system based on the atomic design principles that was the main tool for our success and was used by the whole global digital experience team.

My role developed during my time at the company, from a hands on designer working closely with UX-designers, FE-developers and taking a role as a Product Designer, to a more brand focused role that set guidelines for the digital side of the brand.

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