AIK, Allmänna Idrottsklubben, was founded in 1891 and has a long tradition of playing ice hockey at an elite level in Sweden. In 2010, the men's division had entered the elite series after eight years of playing in minor leagues.
There was a need for a new updated website when they took the step up to "Elitserien" in Sweden. We designed and developed a new user-friendly website that strengthened the brand and matched the expectations that both the fans and the club had for the new season.
In that work I designed some amazing artwork that was placed around the home arena to further connect all brand communications making it an omni experience for all fans.