2012 Head of design Inspirational design on Cervera.se

Cervera came to us in 2010, switching from another bureau means we had to embrace their current concept and technical solution. To take over a finished site and implement “small improvements” which increases impression and functionality is never easy! Of course, we took the challenge and decided that we would have a long cooperation with Cervera. After 2yrs we and the customer felt that the site was out of date, so the project begun!

We came up with something that felt both fresh and classic Cervera. With inspiration from their monthly costumer club magazine we created a new bold look with inspiration as no.1 prio, integrating it in to everything from the first look of the start page down into the product listings.

Start page with editorial section, campaigns and products
Product page
Product listing page with filters and editorial material
Big campaign takeover on start page
Editorial page - Interview with Börje Salming
Editorial page - How to make sour dough
Editorial page - Great drinks
Concept design for wedding site
Editorial page for wedding site
Example of campaign newsletter