I have done a ton of work for Limetta over the years. I was responsible for all internal communications design for several years and this is the look and feel I was aiming at in 2015. Focus is on simplicity, a lot of colors and making the content fun to look at. I feel this is a much bolder look and feel for Limetta then before, dare to be perceived as a fun and creative company to work with, not just serious.
As the website was launched they went for a more conservative look and darker feel.