We did a redesign of Hemmabutikernas whole site. As a part of the redesign we had an ongoing process to produce campaigns for various brands and purposes that attracted visitors to that site. The goal was mainly to inform customers of their huge selection of goods and attract them to visit their stores. Later on we added online shopping but it was never launched as of a sale of the Hemmabutikerna chain. It was sold by Hakon Invest EEL Group in December 2011 and is included in Elon today.
One of the campaigns was Tassimo Coffee Break: Go to coffeebreak!